Email marketing that earns revenue: automated flows, list health, deliverability, SPF, DKIM and DMARC, and the sender rules Gmail, Yahoo and Outlook now enforce.
Email Marketing
Newsletters get the attention, but automated flows do most of the earning. These are the five flows I build first for small online brands, with the timing, content and numbers behind each.
Email Marketing
Great emails are worthless in the spam folder. Here is what SPF, DKIM and DMARC actually do, the rules Gmail, Yahoo and Outlook now enforce, and a checklist to protect your sending domain.
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