Articles on Meta (Facebook and Instagram) advertising, creative testing, tracking with the Conversions API and organic social media for small and mid-sized businesses. Written by Iftaykhar Mahmud from hands-on work in the ad accounts of repair shops, ecommerce labels and service brands.
Meta Ads & Social
When Ads Manager says a campaign failed but your till says otherwise, the problem is usually tracking, not the ads. Here is how the Meta Conversions API fixes it, step by step.
Meta Ads & Social
Most ad sets stuck in "Learning limited" are not badly targeted. They are underfunded for the result they chase. Here is the simple budget math and the account structure that fixes it.
Meta Ads & Social
With broad targeting now the default, your creative decides who sees your ads. This is the testing system I use to find winning concepts on a small budget without wasting spend on button colours.
Meta Ads & Social
Posting every day burns small teams out and rarely grows anything. Here is what Instagram says it rewards now, and the simple content system I use to post less while earning more shares.
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