Google Ads guides for local and service businesses: campaign settings that waste budget, conversion tracking, enhanced conversions and when to trust Smart Bidding. Practical, data-backed and written for owners who pay the bills.
Google Ads
Most local Google Ads accounts do not fail because of bad keywords. They fail because of default settings that send money to people outside the area, to the wrong network, or to searches that were never going to buy.
Google Ads
Target CPA and Target ROAS can only optimise toward what you measure. If your conversion tracking counts the wrong things, Smart Bidding will get very good at buying the wrong things. Here is the checklist I run first.
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