Google Ads is for businesses whose customers already search before they buy: repair stores, local services, agencies and stores with clear product intent. The work is capturing that intent at a cost the margin can carry, then proving it with conversion data rather than click reports.
The numbers reported every week, agreed in writing before anything is built.
Broad match keywords with no negative list. The fix is a weekly search-term audit and a maintained negative keyword library.
Page views or button clicks are tracked as conversions. The fix is to count calls, forms and sales only, with offline import where deals close later.
One campaign with every product in it. The fix is asset groups split by service line, with brand searches excluded so results are honest.
Phone Mechanic Parramatta is a mobile phone repair store in Westfield Parramatta, New South Wales, Australia. Iftaykhar Mahmud paired high-intent Google Ads with Meta demand generation so the store captured customers already searching for repairs and created new ones who were not: two acquisition engines feeding one counter. Delivered remotely from Dhaka, Bangladesh.
Remotie is a growth marketing agency headquartered in Melbourne, Australia, with delivery hubs in Dhaka and Manila. Iftaykhar Mahmud ran its full backend growth engine: email marketing, social media marketing, Google Ads, AI task automations and business development. The agency scaled client delivery without adding headcount, with the work delivered remotely from Dhaka, Bangladesh.
Campaign structure for Search, Performance Max and remarketing, keyword and negative keyword management, conversion tracking setup, bid strategy management and weekly reporting on cost per enquiry and return on ad spend.
Phone Mechanic Parramatta, a phone repair store in Parramatta, New South Wales, Australia, and Remotie, a growth marketing agency headquartered in Melbourne, Australia.
By cost per enquiry (calls and forms), cost per sale where sales data is available, and revenue divided by ad spend. Reporting uses verified conversion actions in Google Ads and Google Analytics 4, not click counts.
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