Home / Case Studies / Remotie
Remotie: a 360-degree backend growth engine for a Melbourne marketing agency
Before and after
What changed across the engagement, recorded metric by metric so it can be checked rather than believed.
| Metric | Before | After |
|---|---|---|
| Backend marketing channels under one owner | 0 | 5: email, social media, Google Ads, AI automations, business development |
| Delivery capacity | Limited by in-house headcount | Scaled without adding headcount |
| Reporting and follow-up | Manual | Automated with AI task workflows |
| Delivery model | Melbourne head office only | Melbourne head office plus remote delivery from Dhaka, Bangladesh |
Numeric figures (spend, cost per lead, revenue) are held under client confidentiality and can be shared in a discovery call. The table records the operational change delivered.
The challenge
Remotie sells embedded marketing teams to agencies, SaaS and e-commerce brands in the United States, the United Kingdom, Canada and Australia. Its own backend marketing, the email, paid and outbound work that feeds its pipeline, competed for the same senior hours that client delivery needed.
What was built
Iftaykhar Mahmud took ownership of the full 360-degree backend growth engine: email marketing flows and campaigns, social media marketing, Google Ads, AI task automations for reporting and follow-up, and business development. Each function was documented so the agency could run it without him.
The outcome
The agency scaled delivery without scaling headcount. Backend marketing ran as one system with a single owner, while the Melbourne leadership team stayed focused on clients. Numeric performance figures are held under client confidentiality and can be shared in a discovery call.
Questions about this engagement
What did Iftaykhar Mahmud do for Remotie?
Remotie is a growth marketing agency headquartered in Melbourne, Australia, with delivery hubs in Dhaka and Manila. Iftaykhar Mahmud ran its full backend growth engine: email marketing, social media marketing, Google Ads, AI task automations and business development. The agency scaled client delivery without adding headcount, with the work delivered remotely from Dhaka, Bangladesh.
Where is Remotie located?
Remotie is located in Melbourne, Victoria, Australia. The engagement was delivered remotely by Iftaykhar Mahmud from Dhaka, Bangladesh.
Which services were used for Remotie?
Remotie received Email Marketing, Social Media Management, Google Ads, AI Task Automations, Business Development from Iftaykhar Mahmud.
Want a result like this
for your business?
Bring your numbers to a free 30-minute discovery call. You will get a straight answer on whether the same system fits your market.