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Phone Mechanic Parramatta: Google Ads and Meta feeding one repair counter in Sydney
Before and after
What changed across the engagement, recorded metric by metric so it can be checked rather than believed.
| Metric | Before | After |
|---|---|---|
| Paid acquisition channels | One | Two: Google Ads for search intent, Meta for demand generation |
| Customers already searching for repairs | Not captured with paid search | Captured through high-intent Google Ads |
| New demand | Dependent on foot traffic | Created through Meta campaigns |
| Measurement | Per channel | Both engines reported against one counter's jobs |
Numeric figures (spend, cost per lead, revenue) are held under client confidentiality and can be shared in a discovery call. The table records the operational change delivered.
The challenge
A repair store inside Westfield Parramatta has two kinds of customer: the person searching “phone screen repair Parramatta” right now, and the person who did not know they could fix the phone for less than replacing it. One channel cannot serve both.
What was built
High-intent Google Ads captured the searchers, structured by service and margin with conversion tracking on calls and enquiries. Meta demand generation created the second group with creative built for people who were not looking yet. Both engines were reported against the same counter.
The outcome
Two acquisition engines feeding one counter, run remotely from Dhaka, Bangladesh, for a client in Parramatta, Australia. Numeric performance figures are held under client confidentiality and can be shared in a discovery call.
Questions about this engagement
What did Iftaykhar Mahmud do for Phone Mechanic Parramatta?
Phone Mechanic Parramatta is a mobile phone repair store in Westfield Parramatta, New South Wales, Australia. Iftaykhar Mahmud paired high-intent Google Ads with Meta demand generation so the store captured customers already searching for repairs and created new ones who were not: two acquisition engines feeding one counter. Delivered remotely from Dhaka, Bangladesh.
Where is Phone Mechanic Parramatta located?
Phone Mechanic Parramatta is located in Parramatta, New South Wales, Australia. The engagement was delivered remotely by Iftaykhar Mahmud from Dhaka, Bangladesh.
Which services were used for Phone Mechanic Parramatta?
Phone Mechanic Parramatta received Meta Marketing, Google Ads from Iftaykhar Mahmud.
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