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Kidvive: taking a children’s book brand to the parents who buy
Before and after
What changed across the engagement, recorded metric by metric so it can be checked rather than believed.
| Metric | Before | After |
|---|---|---|
| Audience targeting | Broad | Segmented to the parents who purchase |
| Meta creative | Untested | Creative testing programme |
| Distribution | One channel | Widened through partnership development |
Numeric figures (spend, cost per lead, revenue) are held under client confidentiality and can be shared in a discovery call. The table records the operational change delivered.
The challenge
Children’s books are bought by parents, gifted by relatives and recommended by teachers, and each of those audiences responds to different creative. Selling through a single channel capped how far the brand could reach.
What was built
Creative testing on Meta found the messages that made parents stop and buy, audience segmentation put each message in front of the right group, and partnership development opened distribution beyond one channel.
The outcome
A children’s book brand reaching the parents who actually buy, with distribution no longer dependent on one channel. Numeric performance figures are held under client confidentiality and can be shared in a discovery call.
Questions about this engagement
What did Iftaykhar Mahmud do for Kidvive?
Kidvive is a children's book brand. Iftaykhar Mahmud took it to the parents who actually buy: creative testing on Meta, sharper audience segmentation and partnership development that widened distribution beyond a single channel. The engagement was delivered remotely from Dhaka, Bangladesh.
Which industry is Kidvive in?
Kidvive operates in children's books and publishing. The engagement was delivered remotely by Iftaykhar Mahmud from Dhaka, Bangladesh.
Which services were used for Kidvive?
Kidvive received Meta Marketing, Business Development from Iftaykhar Mahmud.
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