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OZ Mobile Phone Repair: rebuilding Meta acquisition for an Australian phone repair shop
Before and after
What changed across the engagement, recorded metric by metric so it can be checked rather than believed.
| Metric | Before | After |
|---|---|---|
| Meta creative | Existing ads with no testing framework | Rebuilt from the creative up with structured offer tests |
| Audience structure | Broad targeting | Audience architecture with exclusions and lookalikes |
| Retargeting | Not always-on | Always-on retargeting to warm local audiences |
| Walk-in repair jobs from Meta | Irregular | Steady flow of walk-in jobs from local demand |
Numeric figures (spend, cost per lead, revenue) are held under client confidentiality and can be shared in a discovery call. The table records the operational change delivered.
The challenge
A phone repair shop lives on local, time-sensitive demand: a cracked screen today, not next month. OZ Mobile Phone Repair was running Meta advertising, but the creative was not being tested and warm audiences were not being followed up.
What was built
Meta acquisition was rebuilt from the creative up. A creative testing framework replaced guesswork, audience architecture separated cold, warm and existing customers, offers were tested against each other, and an always-on retargeting layer kept the shop in front of people who had already shown intent.
The outcome
Local demand turned into a steady flow of walk-in repair jobs. The account was run remotely from Dhaka, Bangladesh, for a client in Australia. Numeric performance figures are held under client confidentiality and can be shared in a discovery call.
Questions about this engagement
What did Iftaykhar Mahmud do for OZ Mobile Phone Repair?
OZ Mobile Phone Repair is a mobile phone repair business in Australia. Iftaykhar Mahmud rebuilt its Meta (Facebook and Instagram) acquisition from the creative up: audience architecture, offer testing and always-on retargeting turned local demand into a steady flow of walk-in repair jobs. The engagement was delivered remotely from Dhaka, Bangladesh.
Where is OZ Mobile Phone Repair located?
OZ Mobile Phone Repair is located in Australia. The engagement was delivered remotely by Iftaykhar Mahmud from Dhaka, Bangladesh.
Which services were used for OZ Mobile Phone Repair?
OZ Mobile Phone Repair received Meta Marketing, Creative Testing, Retargeting from Iftaykhar Mahmud.
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